Our promise
Lead replacement policy
We stand behind every lead we deliver. If a lead doesn't meet our quality standards, we'll replace it — no questions, no charge. Here's exactly what qualifies, what doesn't, and how to claim.
Our lead replacement promise
We stand behind every lead we deliver. If a lead doesn't meet our quality standards, we'll replace it — no questions, no charge. Replacement requests must be submitted within 7 days of lead delivery via your buyer dashboard or by emailing replacements@impressdleads.com with the lead ID and reason.
A lead qualifies for replacement if it meets ALL of the following:
- The contact phone number is disconnected, invalid, or wrong number — verified by at least 3 attempts across 2 different days.
- The lead is a duplicate of one we've sent you in the last 90 days.
- The contact details are clearly fake (e.g. "Mickey Mouse", test@test.com, 0000000000).
- The lead is outside your selected service area as specified in your account settings.
- The lead has explicitly stated they did not enquire about the service.
What does NOT qualify for replacement
- The lead didn't answer the phone (you must make at least 3 contact attempts across 2+ days and document them).
- The lead is "not interested" after speaking with you — sales conversion is your responsibility.
- The lead can't afford your service, doesn't qualify for finance, or changes their mind.
- The lead asked about a different product within the same vertical (e.g. enquired about solar but you only do batteries).
- You contacted the lead more than 24 hours after delivery — speed-to-lead is critical and outside that window leads cool off.
- Buyer's remorse, change of business strategy, or wanting a "better" lead.
How replacements work
- Approved replacements are credited to your account as a fresh lead of equivalent value.
- We reserve the right to investigate replacement requests, including reviewing call logs, CRM activity, and contact attempts.
- We cap replacement requests at 15% of leads delivered in any rolling 30-day period. Buyers consistently exceeding this rate may have their account reviewed — high replacement rates often indicate sales process issues, not lead quality issues.
- All replacement decisions are final and at the discretion of Impressd Leads.
Why we structure the policy this way
Buyer-favourable on objective issues (fake numbers, duplicates, wrong area) — these are clearly our responsibility. Seller-favourable on subjective issues (didn't convert, not interested, can't afford) — these are sales execution, not lead quality. The 7-day window prevents buyers sitting on bad leads for months. The 24-hour contact window protects us — leads go cold fast, and slow-to-call buyers shouldn't blame us for that. The 15% cap stops abuse from buyers who try to refund their way through their credits. The discretion clause gives us the final say on edge cases.
How to submit a replacement request
Email replacements@impressdleads.com with the lead ID, the reason, and (where applicable) records of your contact attempts. We aim to respond within one business day.
Ready to start receiving leads — backed by this policy?
Policy version 1.0. We may update this policy from time to time; material changes will be notified to active buyers in advance. See also our Terms.