About Impressd Leads
A pay-per-lead marketplace built around aligned incentives.
We supply Australian businesses with qualified, consent-led enquiries across high-intent verticals. No retainer. No ad-spend risk. No long-term contracts. Just leads — delivered, replaceable, measurable.
Why we exist
Most of the marketing services bought by small and medium businesses don't work. Not because the suppliers are bad — though some are — but because the underlying model is broken. Agencies get paid whether or not the campaign delivers. Lead-gen aggregators get paid whether or not the lead is a real person. Directory sites get paid whether or not the customer ever rings you back.
The model that aligns incentives is pay-per-lead. The supplier gets paid when they deliver a real, qualified, consenting enquiry. Otherwise they don't. That's the entire premise of the business.
Where we operate
We currently supply leads in 18 verticals — six priority categories where we have established traffic supply (solar, finance, health insurance, EV chargers, home improvement, HVAC), and twelve secondary categories where we're onboarding buyers and suppliers. National coverage with state, metro and postcode targeting.
Who we work with
Established small-to-medium businesses, in-house marketing managers tired of agency retainers, and sales managers who need predictable pipeline. Buyers must be ABN-verified, and many verticals require additional licensing or registration (legal, health, NDIS, finance) before activation.
How we're different
Three things matter. First, the replacement policy is published publicly and tightly scoped — buyer-favourable on objective lead quality issues, seller-favourable on subjective sales execution issues. Second, lead delivery is real-time, not batched. Third, there is no contract, no minimum spend, and no exit fee — pause and resume at will.
Where we're going
The marketing site is Phase 1. Phase 2 brings buyer authentication, a credit-based dashboard, real-time CRM integrations, and admin tooling for vertical and pricing management. Phase 3 expands public-facing consumer landing pages and adds new verticals based on demand from buyers and quality of available supply.
Operating principles
The three things we won't compromise on.
Incentive alignment
Pay-per-lead is the only model where your supplier loses money when you do. We built the company around that fact and we publish the policy that enforces it.
Transparency over spin
We don't sell brand awareness, impressions, or quarterly business reviews. We sell qualified enquiries with consent records and a defined replacement process.
Operator-first
The product is built for business owners and sales managers. Not marketers. Not agencies. Not procurement — the people who answer the phone.
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