Vetted · Customer-picked · Exclusive
Stop chasing
leads. Let them
pick you.
We vet every customer, put your profile in front of them, and only send you the lead if they pick you. Exclusive, pre-qualified, never one of five quotes.
The model
Your next customer is already on Impressd. Homeowners come here every day looking for the right installer. They browse profiles. They pick one. You only need to be the one they choose.
How it works
Three chapters,
from vet to close.
- I
We vet the customer
Every enquiry goes through contact verification, service-area matching, budget check, and intent scoring — before you ever see it. No tyre-kickers, no wrong postcodes, no dead-ends.
- II
They pick you
Vetted customers browse installer profiles — USPs, warranty, reviews, service area — and pick the one they want to work with. You're never one of five quotes fighting for attention.
- III
You close the sale
The lead only lands in your inbox if the customer chose you. Exclusive by design. Follow up fast, close the sale, and let a good review win you the next one.
The problem with marketing
You're paying for
activity, not outcomes.
Marketing agencies sell hours, ad spend and reports. None of those things are what you actually need. You need customers ready to buy. Pay-per-lead aligns the incentive: we don't get paid until you do.
- Buy the outcome, not the inputs
- A lead is a measurable, defined unit. Reports, impressions and 'brand lift' are not.
- No four-week onboarding
- Confirm your vertical and service area today; the first leads start arriving within 24–48 hours.
- Replace bad leads
- Disconnected, duplicate, fake or out-of-area? We replace it. Spelt out in a public policy you can hold us to.
- Pause when you're full
- Too many leads is a real problem. Hit pause. Resume when you've got capacity again.
Industries we supply
Built for high-intent verticals.
We focus on categories where the difference between a real lead and a wasted phone call is measured in dollars.
Energy & Sustainability
Solar & Batteries
Residential solar installs, home battery retrofits, and solar + battery combinations.
Energy & Sustainability
EV Chargers
Residential EV charger installs and commercial / fleet EV charging infrastructure.
Home Services
Water Filtration
Whole-of-house filters, under-sink reverse-osmosis, and tank-to-tap water purification.
Home Services
Heat Pumps / AC
Reverse-cycle air conditioning, ducted heating & cooling, hot-water heat pumps.
Pay-per-lead vs marketing agency
Why operators are walking away from retainers.
Eight things you'll never argue about with a pay-per-lead supplier — but might argue about with an agency every quarter.
| Attribute | Pay-per-lead Impressd Leads | Traditional Marketing agency |
|---|---|---|
| Upfront cost | $0 — pay only for leads delivered | Large monthly retainer plus ad spend |
| What you're paying for | Actual qualified leads | Hours, reports, ad spend with no guarantee |
| Where the risk sits | On us — no leads, no charge | On you — bad month? Still pay |
| Time to first lead | Within 24–48 hours | 4–8 weeks of setup and optimisation |
| Lock-in | None — buy what you need, when you need it | 3, 6 or 12-month contracts |
| Cost predictability | Transparent cost per lead, scale on demand | Variable cost per result, hard to forecast |
| Expertise required | None — we handle traffic, creative, targeting | You still review reports and sit in meetings |
| Accountability | A lead is a lead — measurable | Vague KPIs, brand awareness, impressions |
Upfront cost
Pay-per-lead
$0 — pay only for leads delivered
Marketing agency
Large monthly retainer plus ad spend
What you're paying for
Pay-per-lead
Actual qualified leads
Marketing agency
Hours, reports, ad spend with no guarantee
Where the risk sits
Pay-per-lead
On us — no leads, no charge
Marketing agency
On you — bad month? Still pay
Time to first lead
Pay-per-lead
Within 24–48 hours
Marketing agency
4–8 weeks of setup and optimisation
Lock-in
Pay-per-lead
None — buy what you need, when you need it
Marketing agency
3, 6 or 12-month contracts
Cost predictability
Pay-per-lead
Transparent cost per lead, scale on demand
Marketing agency
Variable cost per result, hard to forecast
Expertise required
Pay-per-lead
None — we handle traffic, creative, targeting
Marketing agency
You still review reports and sit in meetings
Accountability
Pay-per-lead
A lead is a lead — measurable
Marketing agency
Vague KPIs, brand awareness, impressions
Replacement guarantee
If a lead doesn't meet our standards, we replace it.
Disconnected number? Duplicate? Fake details? Out of your service area? You'll get a fresh lead at no charge — written into a public policy you can hold us to.
Disconnected / invalid number
Verified across 3 attempts on 2 days.
Duplicate within 90 days
Already in our system — we replace it.
Clearly fake details
Mickey Mouse, test@test.com — gone.
Outside your service area
Not a postcode you accept? Replaced.
Frequently asked
Buyer questions, answered.
First lead within 24–48 hours
Ready to receive your first lead this week?
Tell us your vertical and service area. We'll come back with available volume and per-lead pricing within one business day.