Qualified leads.
Delivered on demand.
Skip the retainer. Skip the ad spend. Get exclusive, pre-qualified enquiries pushed direct to your team — and pay only for the leads we deliver.
- Time to first lead
- 24–48h
- Verticals served
- 18+
- Lock-in
- None
Trusted by Australian businesses across solar, finance, insurance, EV, home services and HVAC.
The problem with marketing
You're paying for activity, not outcomes.
Marketing agencies sell hours, ad spend and reports. None of those things are what you actually need. You need customers ready to buy. Pay-per-lead aligns the incentive: we don't get paid until you do.
Buy the outcome, not the inputs
A lead is a measurable, defined unit. Reports, impressions and 'brand lift' are not.
No four-week onboarding
Confirm your vertical and service area today; the first leads start arriving within 24–48 hours.
Replace bad leads
Disconnected, duplicate, fake or out-of-area? We replace it. Spelt out in a public policy you can hold us to.
Pause when you're full
Too many leads is a real problem. Hit pause. Resume when you've got capacity again.
How it works
Three steps from setup to first lead.
- 01
Choose your vertical and area
Pick the categories you sell in (e.g. ducted HVAC, refinance only, NSW + VIC metro). Set your weekly volume cap. We'll quote per-lead pricing for your match.
- 02
We deliver leads in real time
Each enquiry passes through validation and qualifying questions. Matching leads stream to your CRM, email or SMS within minutes — never overnight, never batched.
- 03
You close. You only pay for delivered leads
Speed-to-lead matters — we recommend contacting within an hour. Bad leads get replaced under our public policy. Pause or scale up any time.
Industries we supply
Built for high-intent verticals.
We focus on categories where the difference between a real lead and a wasted phone call is measured in dollars.
Energy & Sustainability
Solar & Battery
Residential solar installs, battery storage, and solar + battery combinations.
Finance & Insurance
Finance & Lending
Home loans, refinancing, personal & business loans, car finance, SMSF and commercial lending.
Finance & Insurance
Health Insurance
Private health cover, life insurance, income protection and funeral insurance enquiries.
Energy & Sustainability
EV Chargers
Residential EV charger installs and commercial / fleet EV charging infrastructure.
Home Services
Home Improvement
Roofing, windows, bathroom & kitchen renovations, painting, landscaping.
Home Services
HVAC
Air conditioning installs, ducted heating & cooling, heat pumps.
Pay-per-lead vs marketing agency
Why operators are walking away from retainers.
Eight things you'll never argue about with a pay-per-lead supplier — but might argue about with an agency every quarter.
| Attribute | Pay-per-lead Impressd Leads | Traditional Marketing agency |
|---|---|---|
| Upfront cost | $0 — pay only for leads delivered | Large monthly retainer plus ad spend |
| What you're paying for | Actual qualified leads | Hours, reports, ad spend with no guarantee |
| Where the risk sits | On us — no leads, no charge | On you — bad month? Still pay |
| Time to first lead | Within 24–48 hours | 4–8 weeks of setup and optimisation |
| Lock-in | None — buy what you need, when you need it | 3, 6 or 12-month contracts |
| Cost predictability | Transparent cost per lead, scale on demand | Variable cost per result, hard to forecast |
| Expertise required | None — we handle traffic, creative, targeting | You still review reports and sit in meetings |
| Accountability | A lead is a lead — measurable | Vague KPIs, brand awareness, impressions |
Upfront cost
Pay-per-lead
$0 — pay only for leads delivered
Marketing agency
Large monthly retainer plus ad spend
What you're paying for
Pay-per-lead
Actual qualified leads
Marketing agency
Hours, reports, ad spend with no guarantee
Where the risk sits
Pay-per-lead
On us — no leads, no charge
Marketing agency
On you — bad month? Still pay
Time to first lead
Pay-per-lead
Within 24–48 hours
Marketing agency
4–8 weeks of setup and optimisation
Lock-in
Pay-per-lead
None — buy what you need, when you need it
Marketing agency
3, 6 or 12-month contracts
Cost predictability
Pay-per-lead
Transparent cost per lead, scale on demand
Marketing agency
Variable cost per result, hard to forecast
Expertise required
Pay-per-lead
None — we handle traffic, creative, targeting
Marketing agency
You still review reports and sit in meetings
Accountability
Pay-per-lead
A lead is a lead — measurable
Marketing agency
Vague KPIs, brand awareness, impressions
If a lead doesn't meet our standards, we replace it.
Disconnected number? Duplicate? Fake details? Out of your service area? You'll get a fresh lead at no charge — written into a public policy you can hold us to.
Disconnected / invalid number
Verified across 3 attempts on 2 days.
Duplicate within 90 days
Already in our system — we replace it.
Clearly fake details
Mickey Mouse, test@test.com — gone.
Outside your service area
Not a postcode you accept? Replaced.
Frequently asked
Buyer questions, answered.
Ready to receive your first lead this week?
Tell us your vertical and service area. We'll come back with available volume and per-lead pricing within one business day.