FAQ
Buyer questions, answered.
The questions buyers ask before signing up, organised by topic. Can't find your answer? Drop us a line — we update this page based on what comes in.
Pay-per-lead basics
You tell us the vertical you sell in, the geographic area you service, and the volume you want. We deliver matching leads to your CRM, email or SMS in real time. You pay only for leads we deliver — no retainer, no setup fees, no ad spend on your account.
Both options are available. Exclusive leads are delivered only to you and cost more per lead. Shared leads are delivered to up to 3 businesses (always disclosed to the customer at the point of enquiry) and cost less. Most buyers run a mix.
Within minutes. Speed-to-lead is the single biggest predictor of conversion in lead-gen, so our entire delivery pipeline is built for sub-five-minute push to your CRM, email, or SMS.
We replace it. If a lead has a disconnected number, is a duplicate, has fake details, or is outside your service area, you submit a replacement request and receive a fresh lead at no charge. Full policy at /replacement-policy.
Yes — pause or stop receiving leads any time. There's no contract, no minimum spend, no exit fee. Top up when you need volume, pause when you're at capacity.
Possibly. The 18 verticals listed are our primary categories. If you're in an adjacent vertical, contact us — if there's enough demand we can scope a category for you.
Operations & delivery
Real-time HTTP webhook to your CRM, plus optional email or SMS notifications. We integrate directly with most major CRMs (Salesforce, HubSpot, Pipedrive, Zoho, GoHighLevel) and any system that accepts inbound webhooks.
Every lead carries a timestamped consent record showing the wording the customer agreed to and the IP/source they enquired from. Consent is non-negotiable — we don't sell leads without it.
Most verticals support filtering on budget bands, system size, urgency and timeframe at the point of enquiry. Filter-mismatched leads are suppressed before delivery, not delivered then refunded.
Pricing & contracts
Pricing is fixed at the point of subscription, based on your vertical, sub-category, exclusivity preference, and service area. We do not run real-time auctions on pricing once you're activated.
Per-lead pricing varies meaningfully by vertical, sub-category, geo and exclusivity. Posting one number on the site would be misleading. We quote within one business day of your enquiry.
No minimum spend, no contract, no setup fee, no monthly retainer. Top up by credit card or invoice; spend what you spend.
Compliance & privacy
Yes. Lead consumers consent at the point of enquiry; consent language identifies Impressd Leads and the supplier vertical; opt-out requests are honoured immediately via /opt-out.
Buyer data is used only for service delivery (account management, billing, lead routing) and security/fraud prevention. We do not sell buyer data. Full details in our privacy policy.